The Friendly Bean Cafe opens its first store to the coffee lovers of New York City.
Introduces their now famous Homemade Coffee Cake to the menu.
Partners with Conservation International to promote sustainable coffee‐growing practices and introduces ethical coffee‐sourcing guidelines.
Switches to paper beverage cups and plates containing post‐consumer recycled fiber, saving more than 20,000 trees each year.
Expands digital offerings for customers with free unlimited Wi‐Fi.
Wins the Time Out Love New York Award -- Most Loved Cafe in Lower Manhattan.